Italian sports cars coming to Wexford!

This article originally appeared in the Pittsburgh Business Times June 12, 2014
by Patty Tascarella, Senior Reporter

Alfa Romeos are coming to Pittsburgh, marking the first time in 18 years that new models of the sexy Italian sports car are sold in the United States.

Parent Fiat Chrysler Automobiles awarded 86 Alfa Romeo franchises in the U.S. and Canada, according to Automobile Magazine. Wexford-based Baierl Fiat was the sole western Pennsylvania dealership on the auto giant’s list. 

Fiat Chrysler announced the dealers in advance of the debut of its limited edition 4C coup later this year and that’s what will pull into Baierl by fall.

General Sales Manager Todd Perschke said he’s already got a “substantial” waiting list of would-be buyers anxious for the sports car’s arrival and that began building even before Baierl learned it would carry Alfa Romeos.

“We’re really excited,” Perschke said. “They only award the franchise to the highest performing (Fiat) dealers. Folks at the collector level are very interested in the launch edition. It’s going to be a very valuable car.”

Perschke didn’t talk pricing but Fiat sites put the cost of the coup at about $70,000. As the company adds different models of Alfa Romeos, and small SUVs and sedans are expected to roll out over the next few years, those will also be carried at Baierl.

Although brochures have yet to arrive, let alone the Alfa Romeos, Baierl is already prepping.

“We sent our technicians to train at the Fiat studio in Detroit,” Perschke said. “They were in awe over the car. You’d have to spend hundreds of thousands of dollars to have a car with comparable construction.”