Lamborghini
Fun Fact: Ferruccio Lamborghini was a successful manufacturer of farm tractors when he purchased his first Ferrari 250GT in 1958. When Lamborghini discovered that the clutch on his Ferrari was broken, and was actually the same clutch that he used on his tractors, Lamborghini went to Ferrari and asked for a better replacement. Ferrari responded, saying that he was just a tractor maker, and could not know anything about sports cars.
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history of LamborghiniAutomobili Lamborghini S.p.A.,commonly referred to as Lamborghini (pronounced [lamˈborɡini]), is an Italian automaker based in the small township of Sant'Agata Bolognese. The company was founded in 1963 by manufacturing magnate Ferruccio Lamborghini.
The story of the automaker begins with Ferruccio Lamborghini, the child of grape farmers from the comune of Renazzo di Cento, Province of Ferrara, in the Emilia-Romagna region of Northern Italy. Lamborghini was drawn to farming machinery rather than the farming lifestyle itself, and studied at the Fratelli Taddia technical institute near Bologna. After returning from World War II, Lamborghini opened a garage in Pieve di Cento. Thanks to his mechanical abilities, he was able to enter the business of building tractors from spare parts and leftover military vehicles. In 1948, Lamborghini founded Lamborghini Trattori S.p.A., and by the mid-1950s, his factory was producing 1000 tractors per year. Lamborghini's increasing wealth allowed him to cultivate an interest in cars that were a far cry from the tiny Fiat Topolinos he had tinkered with in his garage in his spare time. He owned Alfa Romeos and Lancias during the early 1950s, and at one point, had enough cars to use a different one every day of the week, adding a Mercedes-Benz 300SL, a Jaguar E-Type coupé, and two Maserati 3500GTs. In 1958, Lamborghini traveled to Maranello to buy a Ferrari 250GT, a two-seat coupé with a body designed by coachbuilder Pininfarina. He went on to own several more over the years, including a Scaglietti-designed 250 SWB Berlinetta and a 250GT 2+2 four-seater. Lamborghini thought Ferrari's cars were good, but too noisy and rough to be proper road cars, labeling them as repurposed track cars with poorly-built interiors. Most annoyingly, Lamborghini found that Ferrari's cars were equipped with inferior clutches, and he was continuously forced to return to Maranello for clutch rebuilds. Ferrari technicians would take the car away for several hours to make the repairs, not allowing the curious Lamborghini to view the work; he had previously expressed dissatisfaction with Ferrari's aftersales service, which he perceived to be substandard. Frustrated with the recurring nature of the problems, during one particularly long wait, he took the matter up with the company's founder, "Il Commendatore", Enzo Ferrari.
What happened next has become the stuff of legend: according to a 1991 Thoroughbred & Classic Cars magazine interview with Lamborghini, he complained to Enzo in "a bit of an argument", telling him that his cars were rubbish; the notoriously pride-filled Modenan was furious, telling the manufacturing tycoon, "Lamborghini, you may be able to drive a tractor, but you will never be able to handle a Ferrari properly." Enzo Ferrari's snubbing of Lamborghini had profound consequences. Lamborghini later said that it was at that point that he got the idea that if Enzo Ferrari, or anyone else, could not build him a perfect car, he might be able to simply make such a car himself. He decided too build his own car with a V12 engine. For the design he found a very talented engineer named Giampaolo Dallara who had previously worked on a Ferrari V12 engine. The new engine had 4 cams, a short stroke and 4 big bore valves per cylinder. It developed a surprising 350 HP. It was an all aluminum engine with a crankshaft supported by seven main bearings. These crankshafts were machined from SAE 9840 steel. The connecting rods (12) were of SAE 4340 steel. The pistons were of forged aluminum. Each pair of camshafts were driven by their own half engine speed sprocket and silent chain. This engine was really the prototype for all future Lamborghini engines. A body designed by Scaglione-Touring was used to house the engine.The Lamborghini "350 GTV" prototype was shown to the public on the Turin Auto Show of 1963. Sales started the following year. The car was called the 350 GT. It was a complete success. Over 130 were sold.The future of Automobili Lamborghini looked very bright during the sixties. The 350 GT was succeeded by the 400 GT and then the 400 GT 2+2. The 350 GT and 400 GT 2+2 made the Lamborghini name known throughout the world. With the funds coming in from these cars and his successful tractor business Ferruccio allowed his engineers to design and construction a new car - the Lamborghini Miura. The Miura made the Lamborghini name legendary. It was a car truly ahead of its time. It shocked even companies like Ferrari and Maserati. The Miura was first shown on November 1965 at the Turin Auto Show by Ferruccio Lamborghini himself. Only the chassis was shown at the show, the engine was transversely mid-mounted, something up to then only seen in real F1 race cars. The design of the body was executed by Marcello Gandini in less than a year, and on the March 1966 Geneva Show it was completed and on display. It looked even better than in Turin. The car was very aggressively styled, and an appropriate name was chosen for it, the Miura, a name taken from the ferocious Spanish fighting bulls. Again the car was a complete success. This was followed in 1973 at the Geneva Auto Show when Lamborghini shocked the world again with his revolutionary LP400 Countach. Only a prototype was shown. Today it is difficult to realize the impact that car had on everybody at that time. Even now the car is a show stopper! The car at the show was painted in a bright red and with a black suede interior. It showed for the first time, the by now, famous, Lamborghini signature swing up doors. It also displayed unique vertically mounted rear air intakes to go with its powerful 4 Liter engine. |
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In 1974 disaster struck. The Lamborghini tractor business received a major setback. A massive order for tractors to a south American country was cancelled. Lamborghini anticipating the demand, had previously upgraded the tractor factory to be able to build the numbers of tractors required. The company lost a lot of money over it. Compounding things also at this time was a series of labor problems at the factory. While his personal fortune was still considerable he decided to sell part of his share in the factory. Eventually the factory was taken over by Fiat.
During the seventies the company survived on sales of Miura's. The car business started to be self sufficient and make money. However Lamborghini eventually sold all his remaining stock in the company to a Swiss investor. The company to this day still retains his name however. Ferruccio Lamborghini died in February 1993 at the age of almost 76
The oil crisis of the 70's started to made sales of high performance cars difficult. Production art the factory was plagued with budget and parts supply problems. People gave up waiting for cars with two year back orders. A wealthy Canadian, Walter Wolf, played a major role is supporting Lamborghini and developing the Countach during these difficult times.
In 1978 the company declared bankruptcy. An Italian court was appointed to find a buyer. A Swiss based group called the Mimran brother's were able to save the factory. Patrick Mimran (one of the brothers), in 1980 started to turn the company around. The Countach was developed further under him from the LP500 S right up to the impressive QuattroValvole. .
Just as things were going well, the Mimran brothers sold the company to Chrysler Corporation. This was a big surprise at the time. Chrysler support however was just what the company needed at that time. They were working on a Countach successor -- the Diablo. Chrysler kept the winning team together in Italy. While the cultures of the two companies were different and things got stressful between the management groups, they did succeed in bringing the vast resources of Chrysler to bear on the design, pollution controls, and new manufacturing techniques etc. for the new car.
Again the result was an outstanding success. The new Lamborghini Diablo got rave reviews everywhere it went. However in another twist of faith, in 1994 Chrysler fell upon hard times and had to sell the company. It was bought by an Indonesian investment group headed by Tommy Suharto of the well known Suharto family. Unfortunately in the late 90's an economical crisis started to hit the Indonesian owners hard and the much needed money for research on a successor to the Diablo started to dry up.
Fortunately the German company Audi had an interest in Lamborghini. On August 4 1998, in a complex series of transactions Audi AG became the sole owner of Automobili Lamborghini. As in the case of the Chrysler buyout, this could not have been a better time for Lamborghini. Audi took an active role in designing the Murcielago and brought to the table again the vast resources of a major automobile company to develop and produce another exotic car.
Lets hope this is the last chapter of ownership changes in this unique little Italian car company. It is to the credit of the people there that they have hung in to all the changes of ownership they have experienced over the years and yet produced such exciting cars.
During the seventies the company survived on sales of Miura's. The car business started to be self sufficient and make money. However Lamborghini eventually sold all his remaining stock in the company to a Swiss investor. The company to this day still retains his name however. Ferruccio Lamborghini died in February 1993 at the age of almost 76
The oil crisis of the 70's started to made sales of high performance cars difficult. Production art the factory was plagued with budget and parts supply problems. People gave up waiting for cars with two year back orders. A wealthy Canadian, Walter Wolf, played a major role is supporting Lamborghini and developing the Countach during these difficult times.
In 1978 the company declared bankruptcy. An Italian court was appointed to find a buyer. A Swiss based group called the Mimran brother's were able to save the factory. Patrick Mimran (one of the brothers), in 1980 started to turn the company around. The Countach was developed further under him from the LP500 S right up to the impressive QuattroValvole. .
Just as things were going well, the Mimran brothers sold the company to Chrysler Corporation. This was a big surprise at the time. Chrysler support however was just what the company needed at that time. They were working on a Countach successor -- the Diablo. Chrysler kept the winning team together in Italy. While the cultures of the two companies were different and things got stressful between the management groups, they did succeed in bringing the vast resources of Chrysler to bear on the design, pollution controls, and new manufacturing techniques etc. for the new car.
Again the result was an outstanding success. The new Lamborghini Diablo got rave reviews everywhere it went. However in another twist of faith, in 1994 Chrysler fell upon hard times and had to sell the company. It was bought by an Indonesian investment group headed by Tommy Suharto of the well known Suharto family. Unfortunately in the late 90's an economical crisis started to hit the Indonesian owners hard and the much needed money for research on a successor to the Diablo started to dry up.
Fortunately the German company Audi had an interest in Lamborghini. On August 4 1998, in a complex series of transactions Audi AG became the sole owner of Automobili Lamborghini. As in the case of the Chrysler buyout, this could not have been a better time for Lamborghini. Audi took an active role in designing the Murcielago and brought to the table again the vast resources of a major automobile company to develop and produce another exotic car.
Lets hope this is the last chapter of ownership changes in this unique little Italian car company. It is to the credit of the people there that they have hung in to all the changes of ownership they have experienced over the years and yet produced such exciting cars.
The Lamborghini Logo
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The Lamborghini logo was created taking inspiration from Taurus (bull), the zodiac sign of the founder of the company. Ferruccio Lamborghini’s passion for the bullfighting sport is also reflected in the logo. Most of the Lamborghini car models are named after famous bulls.
In the early 1960's Ferruccio Lamborghini spent time with Don Eduardo Muira, a breeder of prized Spanish fighting bulls, at his home in Seville, These almost regal animals had such an effect on Lamborghini that he decided that the logo of his namesake would be a raging bull. Shape of the Lamborghini Logo: The Lamborghini logo depicts coat of arms and demonstrates a gold snorting bull on the front. The bull represents consistency, power and fortitude. The logo possesses immense recognition globally. Color of the Lamborghini Logo: The golden bull with a black background of the Lamborgini logo holds great resemblance to the black horse and yellow background of the Ferrari logo. The resemblance was not merely a coincidence, since Lamborgini has a longstanding enmity with Ferrari. |
