The Cortile
  • Home
    • About
    • History >
      • Proiettore 2023
      • Proiettore 2022
      • Proiettore 2021
      • Proiettore 2019
      • Proiettore 2018
      • Proiettore 2017
      • Proiettore 2016
      • Proiettore 2015
      • Proiettore 2014
    • Event Rules
    • Media Registration
    • On Site Registration
    • Contact
    • Trailer Parking
    • Staff info >
      • Volunteer Form
      • Set up & Staging
      • To Do
      • Receiving Tent
      • Reception Tent
      • Parking
      • Clubhouse
      • Westinghouse
      • Emergency
  • News
  • Cortile Cup
    • Judging
    • Definitions
    • Cortile Cup 2024
    • Cortile Cup 2023
    • Cortile Cup 2022
    • Cortile Cup 2021
    • Cortile Cup 2017
    • Cortile Cup 2016
    • Cortile Cup 2015
    • Cortile Cup 2014
    • Cortile Cup 2013
    • Cortile Cup 2012
    • Cortile Cup 2011
    • Inception
  • Marques
    • Carrozzeria >
      • Bertone
      • Ghia
      • Pininfarina
      • Scaglietti
      • Vignale
      • Zagato
    • Abarth
    • Alfa Romeo
    • Bandini
    • Bizzarrini
    • Cisitalia
    • De Tomaso
    • Ferrari
    • Fiat
    • Innocenti
    • Iso Rivolta
    • Lamborghini
    • Lancia
    • Maserati
    • Moretti
    • Siata
    • Stanguellini
    • Taraschi
  • Sponsors
    • Ferrari of Philadelphia
    • Lamborghini Ohio
    • Maserati of Pittsburgh
    • Pitt SAE Race Team
    • Become a Sponsor
  • Events
    • Proiettore 2025
    • Saturday
    • Sunday

Maserati's Celebration of the first 100 Years

7/9/2014

0 Comments

 
Picture
A year-long celebration beginning today will mark Maserati’s Centennial, a century of success lived to the full in the spirit of “The Absolute Opposite of Ordinary.” 

With the month of December Maserati officially enters the 100th year of its history. It does so in a period of unprecedented health and unparalleled growth. More than 23,000 orders worldwide up to date are propelling Maserati into a new dimension. Today Maserati is amongst the fastest growing brands in the United States and a concrete reality in nearly 70 markets in the world, starting with China, Maserati’s second largest commercial reality on the planet. 

A company 100 years young, Maserati showcased only days ago at the Los Angeles Auto Show its new brand look and marketing communication campaign. Both are inspired by “ The Opposite of Ordinary” concept, a testament to the company’s first 100 years and a guideline for the next 100. For, as the whole history of Maserati proves, while some automobiles are inspired by basic geometry, Maseratis are simply inspired.

It is with great pride that Maserati introduces the Centennial Logo. Maserati’s world famous Trident was inspired from the sculptures of Italy itself. So it seemed fitting to sculpt a new image to represent our first 100 years of passion in car-making. The Maserati Centennial Logo is more medallion than graphic. It lives as a forged symbol of our racing heritage. But even more importantly, it resembles nothing found among other luxury brands. And so it serves as a constant reminder of our core belief. That in everything we build for the next 100 years, to always be—The Absolute Opposite of Ordinary.

Maserati was founded in Bologna, Italy, on December 1, 1914 and officially started operation on December 14, 1914. The nucleus of the company was then represented by Alfieri Maserati and two of his brothers, Ettore and Ernesto. They all had an interest in mechanics and a love for speed. Though engaged in all matters technical and commercial of their new enterprise, they all at one point sat behind the steering wheel of their racing cars in the golden days of motor racing. A fourth brother, Bindo, joined the company when Alfieri died in 1932. A fifth brother, Mario, is credited with designing the famed Maserati logo, drawing inspiration from the Neptune fountain in downtown Bologna. 

Maserati produced its first car in 1926 – a race car named Tipo 26. It debuted with a victory in the 1926 Targa Florio, the first of an endless string of wins which include two editions of the Indianapolis 500, 9 wins in Formula One and the 1957 F1 World Championship. In 1947 Maserati stunned the world with its first passenger car, the A6 grand tourer. And in 1963, with the first generation Quattroporte, Maserati gave the automotive market a car that simply wasn’t there – the world’s first sports luxury sedan. 

In terms of product range, the Centennial could not have come at a better time, with models such as the brand-new Quattroporte and Ghibli drawing inspiration from a long tradition of successful automobiles which have each redefined Italian sports cars in terms of style and performance, comfort and elegance – and are now taking the world by storm. 

Maserati is planning a long series of activities to celebrate its first 100 years as events will be organized in all major Maserati markets in the world. The zenith of the year-long activity will be the official Maserati gathering in Modena from September 19 through September 21, 2014. An estimated 250 Maserati models will convene in Modena from all over the world. The three-day program will include drives on scenic Italian roads tied to Maserati’s history and multiple sessions on racetrack. A full and detailed program of the event will be released at a later date.
Picture
Maserati of Pittsburgh is thrilled to commence as a new dealership in early July of 2014 and to be involved with the Pittsburgh Vintage Grand Prix and the Italian car club a few weeks later. We are honored to be granted this franchise as Maserati celebrates its 100th year of existence. The heritage and racing tradition of these automobiles is well documented.
100 years ago the company was headed by Alfieri Maserati, working with two of his brothers, Ettore and Ernesto. Alfieri died in 1932, and a fourth brother, Bindo, joined the company. Yet another brother, Bindo, became an artist, and is thought to have designed the Maserati logo, inspired by the Neptune fountain in the center of their hometown Bologna.

The irony is that the brothers were initially employed by other companies to build racing cars and it wasn't until 1926 that the first Maserati was produced. This was the Tipo 26, which made its debut in the 1926 Targa Floria - the first of many competition victories, which now include two at the Indianapolis 500, nine in Formula 1 and one Formula 1 championship

The tradition of building fast, exciting cars continue with the new Ghibli and Levante debuting in 2015. Maserati production in 2015 should exceed 50,000 units worldwide...the brothers would be very proud of the legacy they created.
Picture
In the second half of 2014, Modena will play host to an extraordinary exhibition of some of the most evocative models in Maserati’s history. The Museo Casa Enzo Ferrari will show a special display of Maserati’s many iconic models, both passenger cars and race cars, all brought together because they hold special significance in the history of Maserati.

The first tangible sign of the celebration for Maserati’s 100 years is the official Centennial book, to be released the first week of December and formally presented at the Maserati HQ showroom in Modena on Friday, December 6. “Maserati – A Century of History” has been written by four highly qualified authors and chronicles the Maserati century along three main themes: company history, model range, motor sports. 

A dedicated Maserati Centennial website - www.maserati100.com – will keep Maserati friends, fans, clients and collectors informed of all the activities planned to celebrate the 100th anniversary. The dedicated website is online from today, December 2. 

As Maserati's Centennial celebrations get underway, the special section to mark the occasion makes its debut on www.maserati.com. The section provides exhaustive details on the legendary Maserati marque, from its establishment in 1914 to the present day while #Maserati100 is the official hashtag through which anyone can keep track of all the Centennial news, events and content. The new section will allow visitors to learn about Maserati's history through a captivating voyage that takes in unforgettable cars, famous names, a timeline of the most important events, the biggest projects, the innovations and the many achievements in the world of racing. The content is enhanced with downloadable materials and users can even vote for their best-ever Maserati.

And it doesn't end there: on the 13-month long journey from December 2013 to December 2014, Maserati100.com will be frequently updated with new content, events, downloadable material and a section where users can upload content related to events taking place around the world to mark Maserati's Centennial. All people will need to do to receive the updates and relive Maserati's history is sign up for the monthly newsletter.

The Maserati Centennial year will officially end on Sunday, December 14, 2014, with a dedicated event.

0 Comments



Leave a Reply.

    Atribution

    This is a compilation of articles from a variety of sources and contributors.  Attrition and sources are always provided at the top and/or the bottom of the posting.

    Archives

    January 2025
    September 2024
    June 2024
    August 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    August 2022
    June 2022
    March 2022
    February 2022
    January 2022
    July 2021
    June 2021
    April 2021
    March 2021
    July 2020
    June 2020
    May 2020
    February 2020
    June 2019
    January 2019
    May 2018
    April 2018
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    October 2016
    September 2016
    August 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    July 2014
    June 2014
    May 2014
    March 2014
    July 2013
    June 2013
    January 2013
    September 2012
    July 2012
    May 2012
    August 2011

    Categories

    All
    250-gt-lusso
    50-anni-di-passione-tour
    Abarth
    Alex Wakefield
    Alfa Romeo
    Alfa Romeo Giulia
    Alfa Romeo Giulietta Veloce
    Alpine
    Amelia Island
    American Lancia Club
    Amy Burns
    Artist
    Artist: Lyn Hiner
    Auriana
    Autobianchi
    Auto Palace
    Autovetture Piccole
    Baierl Fiat
    Bandini
    Bernard Martin
    Bertone
    Bizzarrini
    Bobby Rahal
    Bugatti
    Cavallino Rampante
    Citroën
    Concorso Italiano
    Convention
    Cortile
    Cortile Cup
    Cortile Della Corsa
    David Adams
    Derham-custom-body
    De Tomaso
    Dwight Knowlton
    Elvidio Grande
    Ferrari
    Ferrari 166MM
    Ferrari 250LM
    Ferrari-308-gtb
    Ferrari-328-gts
    Ferrari Club America
    Ferrari-market-letter
    Ferrari NART 1512
    Ferrari Of Philadelphia
    Fiat
    Fiat-club-america
    Fiat-freakout
    Formula One
    Fred Simeone
    Ghia
    Giorgetto Giugiaro
    Greenbrier Concours
    Hahn-and-vorbach
    Huracana110f686eb
    IndyCar
    Innocenti
    Innocenti Mini
    Insurance
    Iso Autoveicoli
    Iso Rivolta
    Ivan Ruiz
    Jason Moka
    Jeff Mahl
    John Campion
    John Walko
    Juan Manual Fangio
    Kate Gundlach
    Kelly Dietrick
    Lamborghini
    Lancia
    Lancia 037 Rally Evo
    Lancia 037 Rally Evo Group B
    Lancia Beta Montecarlo
    Lancia Delta HF Integrale 8V
    Lancia Delta S4
    Lancia Flaminia Gtl
    Lancia LC1
    Lancia LC1 Group VI
    Lancia LC2
    Lancia LC2 Group C
    Lancia Stratos HF Works
    Lanica Fulvia 1600 HF
    LeMans
    Little Red Racing Car
    Luigi Chinetti
    Mario Grande
    Marque Of The Year
    Maserati
    Maserati-300o-gt-tc
    Maserati-century
    Maserati-of-pittsburgh
    Mazza Winery
    Miura
    Monterey Historic
    Monterey-motorsports
    Muira
    NART
    N.A.R.T. - North American Racing Team
    NART North American Racing Team
    New York To Paris
    Peugeot
    Pitt FSAE
    Pitt Race
    PoloStorico
    Proiettore Macchina
    PVGP
    Pvgp Racing
    Ralph Gilles
    Renault
    Renzo Rivolta
    Restoration
    Rob Straw R7 Photography
    Ron Lewis Alfa Romeo
    Sergio Marchionne
    Sergio-pininfarina
    Sergio-scaglietti
    Siata
    Sponsor
    Stanguellini
    State Farm
    Stephan-winkelmann
    Test Drive
    Through The Gears
    Tom Bungay
    Tom Frasca
    Tom Tjaarda
    Vintage Racing
    Walt Spak
    Wayne Long
    Westinghouse Memorial
    Wine On Nine

    RSS Feed

Picture
The Pittsburgh Vintage Grand Prix Association is a federally registered 501c (3) non-profit organization with a mission to hold a world-class vintage automotive race event for charity. 

Since 1983 this volunteer-driven event has raised over $7million to benefit autistic and developmentally disabled individuals through Autism Pittsburgh and  Merakey Allegheny Valley School. The Pittsburgh Vintage Grand Prix remains North America's largest vintage race event, the only one run on city streets, and the 8th largest car show in the World.

© 2025 Pittsburgh Vintage Grand Prix. 
All Rights Reserved.

Created by Rapid Production Marketing
  • Home
    • About
    • History >
      • Proiettore 2023
      • Proiettore 2022
      • Proiettore 2021
      • Proiettore 2019
      • Proiettore 2018
      • Proiettore 2017
      • Proiettore 2016
      • Proiettore 2015
      • Proiettore 2014
    • Event Rules
    • Media Registration
    • On Site Registration
    • Contact
    • Trailer Parking
    • Staff info >
      • Volunteer Form
      • Set up & Staging
      • To Do
      • Receiving Tent
      • Reception Tent
      • Parking
      • Clubhouse
      • Westinghouse
      • Emergency
  • News
  • Cortile Cup
    • Judging
    • Definitions
    • Cortile Cup 2024
    • Cortile Cup 2023
    • Cortile Cup 2022
    • Cortile Cup 2021
    • Cortile Cup 2017
    • Cortile Cup 2016
    • Cortile Cup 2015
    • Cortile Cup 2014
    • Cortile Cup 2013
    • Cortile Cup 2012
    • Cortile Cup 2011
    • Inception
  • Marques
    • Carrozzeria >
      • Bertone
      • Ghia
      • Pininfarina
      • Scaglietti
      • Vignale
      • Zagato
    • Abarth
    • Alfa Romeo
    • Bandini
    • Bizzarrini
    • Cisitalia
    • De Tomaso
    • Ferrari
    • Fiat
    • Innocenti
    • Iso Rivolta
    • Lamborghini
    • Lancia
    • Maserati
    • Moretti
    • Siata
    • Stanguellini
    • Taraschi
  • Sponsors
    • Ferrari of Philadelphia
    • Lamborghini Ohio
    • Maserati of Pittsburgh
    • Pitt SAE Race Team
    • Become a Sponsor
  • Events
    • Proiettore 2025
    • Saturday
    • Sunday