A year-long celebration beginning today will mark Maserati’s Centennial, a century of success lived to the full in the spirit of “The Absolute Opposite of Ordinary.”
With the month of December Maserati officially enters the 100th year of its history. It does so in a period of unprecedented health and unparalleled growth. More than 23,000 orders worldwide up to date are propelling Maserati into a new dimension. Today Maserati is amongst the fastest growing brands in the United States and a concrete reality in nearly 70 markets in the world, starting with China, Maserati’s second largest commercial reality on the planet.
A company 100 years young, Maserati showcased only days ago at the Los Angeles Auto Show its new brand look and marketing communication campaign. Both are inspired by “ The Opposite of Ordinary” concept, a testament to the company’s first 100 years and a guideline for the next 100. For, as the whole history of Maserati proves, while some automobiles are inspired by basic geometry, Maseratis are simply inspired.
It is with great pride that Maserati introduces the Centennial Logo. Maserati’s world famous Trident was inspired from the sculptures of Italy itself. So it seemed fitting to sculpt a new image to represent our first 100 years of passion in car-making. The Maserati Centennial Logo is more medallion than graphic. It lives as a forged symbol of our racing heritage. But even more importantly, it resembles nothing found among other luxury brands. And so it serves as a constant reminder of our core belief. That in everything we build for the next 100 years, to always be—The Absolute Opposite of Ordinary.
In the second half of 2014, Modena will play host to an extraordinary exhibition of some of the most evocative models in Maserati’s history. The Museo Casa Enzo Ferrari will show a special display of Maserati’s many iconic models, both passenger cars and race cars, all brought together because they hold special significance in the history of Maserati.
The first tangible sign of the celebration for Maserati’s 100 years is the official Centennial book, to be released the first week of December and formally presented at the Maserati HQ showroom in Modena on Friday, December 6. “Maserati – A Century of History” has been written by four highly qualified authors and chronicles the Maserati century along three main themes: company history, model range, motor sports.
A dedicated Maserati Centennial website - www.maserati100.com – will keep Maserati friends, fans, clients and collectors informed of all the activities planned to celebrate the 100th anniversary. The dedicated website is online from today, December 2.
As Maserati's Centennial celebrations get underway, the special section to mark the occasion makes its debut on www.maserati.com. The section provides exhaustive details on the legendary Maserati marque, from its establishment in 1914 to the present day while #Maserati100 is the official hashtag through which anyone can keep track of all the Centennial news, events and content. The new section will allow visitors to learn about Maserati's history through a captivating voyage that takes in unforgettable cars, famous names, a timeline of the most important events, the biggest projects, the innovations and the many achievements in the world of racing. The content is enhanced with downloadable materials and users can even vote for their best-ever Maserati.
And it doesn't end there: on the 13-month long journey from December 2013 to December 2014, Maserati100.com will be frequently updated with new content, events, downloadable material and a section where users can upload content related to events taking place around the world to mark Maserati's Centennial. All people will need to do to receive the updates and relive Maserati's history is sign up for the monthly newsletter.
The Maserati Centennial year will officially end on Sunday, December 14, 2014, with a dedicated event.
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